Material elimination through better packaging design is a solid first step in any company’s journey toward packaging sustainability. That’s according to Matt Swenson, manager at Amazon Private Brand Packaging, who spoke today at Sustainable Packaging Coalition’s Impact. Packaging that doesn’t serve an essential function, or serves a function that’s a a positive in some respects, but net negative to the whole system, should be directly removed. Other brands similarly need to consider product redesign, technologies, or reformulation help to eliminate unnecessary packaging components.
