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Versatile picks-up ‘salon-inspired’ Vogue contract

Both companies are based in Florida, but the contract packaging and warehousing agreement is global.

Organix, one of Vogue International's brands
Organix, one of Vogue International's brands

Tampa, FL-based Versatile Packagers announced a new relationship with Florida-based Vogue International, a personal care and hair care company marketing “salon inspired” products.

Versatile Packagers provides contract packaging, warehousing, fulfillment and distribution. Vogue International is a maker and distributor of “salon-inspired” products distributed in the United States and 27 more countries. Brands include the Organix line of 60 hair care products; FX Special Effects hair care products with "undadulterated, wild ingredients” from different regions of the world and packages with similarly wild colors; and the iWater shower water purifier.

Both companies are based in Florida, but the agreement is global. Versatile now provides Vogue International with warehousing, point of purchase displays, club store packaging, and combination/variety-pack packaging of Vogue products.

“We've learned so much about the industry already just from being a part of their products' packaging and displays,” said Rick Shave, CEO, Versatile Packagers, in announcing the agreement. Shave calls his company “the perfect fit” for Vogue, and can “react quickly to new marketing, various sized kits, and ever-changing product lines. We look forward to a continued relationship."

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