Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Let’s get more co-packers on the map

September’s Pack Expo 2013 in Las Vegas brought two cool developments for those both seeking and supplying contract packaging services. The first — the Contract Packaging Association’s expanded presence — was apparent on the show floor.

Get your co-packer friends to plant their pin…here!
Get your co-packer friends to plant their pin…here!

The second was harder to spot: Nulogy unveiled the Co-Pack Map (www.contractpackaging.com) at a user conference at the expo, and subsequently got word out to British and European contract packaging associations…and others.

The map uses a Google Maps-powered back end, but with a more user-friendly interface than anything I’ve ever seen come out of Google.

It lets co-packers identify their location(s) anywhere in the world with a clickable pushpin. From there, they’re prompted create a site with blinding, brain-dead simplicity by adding marketing copy and checking-off pertinent services (packaging, logistics, etc.) and affiliations (associations, standard and regulatory bodies, etc.). This, in turn, feeds into a Request For Quote function that’s in development.

Dang! Right?

“For many contract packagers, being found is a major challenge. They offer quality specialty services, but don’t necessarily have a website, or great SEO ranking,” Nulogy’s Jessica Liu said following her unveiling of the Co-Pack Map. Liu, senior product manager of emerging products, heads-up the mapping effort.

Just as importantly, brand-owners just got one more place to go in searching for co-packers that fit your geographic and operational needs.

Check it out and let me know how it compares or contrasts with the CPA’s resources, the Sealed Air-sponsored Co-Packer Connection and any other services you’ve heard of.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?