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How CM/CP Entities Get Noticed

Brands value contract manufacturers and packagers as innovation and growth partners; a few ways to build partnerships with brands.

Robby Martin, senior packaging engineer at Bush Brothers.
Robby Martin, senior packaging engineer at Bush Brothers.

Brands and consumer packaged goods (CPG) companies are looking for ways to improve their partnership with contract manufacturers and packagers (CM/CPs) and get into longer term contracts to unlock a different level of value.

During a brand panel at the 2022 F4SS: The Foundation for Supply Chain Solutions event, the brands expressed that this entails CM/CPs taking on the role of innovation and growth partner, meeting with the brands marketing and consumer insights teams on to ensure both companies are on the same page. Brands are looking for CM/CPs that will tell them when they are being difficult to work with and who will offer services to improve product and process innovation, including those not already included in the contract.

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