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Risk & Brand Protection: A Two-Way Street

Great relationships have more give than take, and it comes from both sides.

Robby Martin, Engineering Specialist, Bush Brothers & Company
Robby Martin, Engineering Specialist, Bush Brothers & Company

As we have previously discussed in this space, great relationships between a Consumer Packaged Goods company and a contract manufacturer have many factors. This is an important topic, because so much of the success found in solid business-to-business engagements is built on the relationship of the parties involved.

For many companies that rely on solid co-man/co-pack relationships to support incremental capacity needs or innovation efforts, there has never been a more crucial time to count on great relationships than during the crazy year that we now know as 2020! Whether you were among the many that needed relatively instant incremental capacity, or among those whose businesses faced a severe disruption in a negative way, your position with supplier partners—more specifically, your relationship with them—went a long way in determining how your business has navigated these unusual circumstances to date.

Let’s return to our list of some of the most critical factors that determine a successful business relationship. By now, I trust it’s becoming a familiar list indeed!

·     The provision for SAFETY

·      The power of TRUST

·      The purpose of HONESTY

·      The place for NEGOTIATION

·      The price of “SKIN IN THE GAME”

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