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Aseptic and ESL packaging keeps evolving (sidebar)

PepsiCo’s got milk

Pw 10924 Milk Chiller Chocolate2

Quaker Milk Chillers from Purchase, NY-based PepsiCo began reaching store shelves in mid-August in the Northeast and Mid-Atlantic states. According to industry sources, the 16-oz plastic containers are aseptically filled by Jasper Products, Joplin, MO. That’s the same contract packager that produced Raging Cow, the 14-oz aseptic milk product launched March of 2003 by Dr Pepper/SevenUp. Raging Cow—whose shape, full-body shrink-sleeve label, 6-month unrefrigerated shelf life, and cartoon-cow graphics are all eerily similar to PepsiCo’s Milk Chillers—lasted about a year before being pulled from the marketplace.

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