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Clean Label Impacting Food Packaging and Formulation

The “clean label” consumer trend is heavily influencing food processing, with nearly half of participants interviewed for a new PMMI Business Intelligence report being impacted.

Clean Label Impacting Food Packaging and Formulation
Clean Label Impacting Food Packaging and Formulation

According to Go Clean Label, this trend is focused on “a return to real food and transparency through authenticity. Food products containing natural, familiar, simple ingredients that are easy to recognize, understand, and pronounce. No artificial ingredients or synthetic chemicals.” Driven by the consumers desire for “natural” ingredients, food manufacturers and retail outlets such as Whole Foods, Aldi and restaurants such as Panera are compiling their own lists of ingredients that are not allowed in their stores or restaurants. Currently there are nearly 200 ingredients on the “non-clean label” list.

“Clean labeling has drastically affected our industry; we are answering the consumer need to be as ‘fresh’ as possible, but still be able to extend shelf life,” said one Process Engineer at a Meat/Poultry processor.

According to the Maeve Webster of Menu Matters and Confidential Consumer, 2019 Poll, two out of five Americans actively seek products with the clean label designation, and while 30% of them are over the age of 55, 50% are millennials under the age of 35. Nearly three out of four consumers indicate they want to see nutritional information on the label that is easy to read.

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