Price and Returnability Increased Focus in Latin American Beer and Carbonate Packaging

PET is still growing in the bottled water and carbonate markets, as is metal cans for beer and carbonates, but large size returnable glass bottles are also a popular beverage pack type in Latin America.

Kim Overstreet

Nov 11, 2019

Domestic mid-priced and economy lager suffered a consumption decrease, resulting in explosive growth for beer from domestic producers sold in metal kegs in Latin America.

According to “Global Packaging Trends,” a new report compiled by Euromonitor International for PMMI Business Intelligence, cooking ingredients packaging is expected to post the fastest volume growth through 2023 in Latin America (particularly ingredients in pouches and pasta sauces in stand-up pouches), but beer, bottled water and carbonates remain the top three volume pack types, respectively.

Beer

· The Latin American beer industry is highly concentrated around returnable family-sized glass bottles, and eco-friendly glass weights are expected to gain ground in the future.

· Metal beverage can use is expected to rise from 21.8 billion units to 27.1 billion units by 2023, as it enables brewers to stand out on the shelves and answers the need for single-serve pack sizes.

· Domestic mid-priced and economy lager suffered a consumption decrease, resulting in explosive growth for beer from domestic producers sold in metal kegs through multi-brand beer bars. Heineken sold metal kegs of 20, 30, and 50 liters.

· Kunstmann craft beer launched disposable 30l PET barrels named "bag in ball" in PET cubes with an aluminum bag in the inside to hold the beer.

Water

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