Packaging for a creamy candy

Nabisco of Parsippany, NJ, recent-ly introduced Lifesavers Creme Savers®, which it calls "the first dairy-based hard candy from Lifesavers that blends real cream with classic flavors." Nabisco marketers wanted to make sure that graphics on the roll candy's overwrap had a "creamy," three-dimensional quality that would make the candy stand out on the package.

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They got what they asked for from Reynolds Flexible Packaging Div. (Richmond, VA).

"Every aspect of the Creme Savers line, including packaging materials, has been designed to deliver consistent messages and visual reinforcement of the unique blended flavors," says Reg Hamlett, brand manager at Nabisco.

The overwrap supplied by Reynolds is an extrusion lamination of 35# paper gravure-printed in seven colors plus coating and 0.0003" foil with a heat-seal coating.

Introduced nationwide late last year, the 10-count rolls of candy sell for 50¢.

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