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Early Times pours into PET

Following the success of its switch to PET from glass for Canadian Mist blended whisky in 1999, Brown-Forman Beverage Worldwide in November launched a 1.75-L PET bottle for its Early Times Kentucky whisky. Like Canadian Mist, the Early Times bottle is injection stretch/blow-molded by Schmalbach-Lubeca (Manchester, MI).

Pw 16681 Early Times

The 106-g flask-shaped bottle provides differentiation from the round bottles common to competitive spirits. Also lending distinction is a faceted, bulbous neck with a 38-mm finish, and a grip feature on the back of the bottle.

A pressure-sensitive front label and glue-applied back label provide decoration. So does the brand’s medallion, added to the bottle for the first time in its 141-year history. It’s positioned just above the front-panel label. “Our qualitative testing proved to us that adding the decoration to our bottle denotes a premium image, further differentiating it in the category,” notes Sal Ruriani, vice president of packaging design and development for Louisville, KY-based Brown-Forman.

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