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Online sports retailer scores productivity gains

Find out how Fanatics, a British e-commerce sports apparel retailer, quadrupled productivity and saved space in the process.

Fanatics is a global supplier of sports fan merchandise including football shirts, shorts, socks, baseball caps, mugs and other souvenirs. The online retail giant supplies consumers worldwide with official merchandise from some of sport’s biggest names, including Manchester United, the Dallas Cowboys, and England Rugby.

From its warehouse in North Manchester, U.K., an average of 7,500 items are dispatched every day to meet demand from its hugely popular fanatics-intl.com website. This rises to approximately 28,000 orders a day during its peak period in the run up to Christmas.

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