New Tide and Gain compacted-powder laundry detergents from Procter & Gamble are now available at Target stores nationwide. The new detergents are compacted by one-third, while offering the same number of loads in a smaller box. P&G estimates that the compacted detergents could help save up to 22 million pounds of total packaging in the U.S. and Canada each year.
"This launch represents P&G's commitment to innovate and improve consumers' lives, while also demonstrating our commitment to sustainable innovation," says Kevin Crociata, P&G marketing director, North America Fabric Care. "These new compacted detergents give consumers the same number of loads as our noncompacted powder detergent in a more convenient product that is easier to handle and store."
