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'Green' strategy makes economic (dollars and) cents

An interview with Carmen Corrado, vice president of pharmaceutical manufacturing for Roche, Nutley, NJ.

Pw 6572 Carmen

PW: About two years after the 2005 introduction of Boniva® (ibrandronate sodium), an osteoporosis drug, Roche opted to switch packaging for the monthly tablet’s wallet pack. Why?

Corrado: We worked with a cross-functional team that included marketing and engineering staff to investigate the feasibility of using more environmentally sustainable material. However, we had to keep in mind that the pack also required a child-resistant feature. So, we transitioned from polypropylene to a laminated fiberboard pack. We also changed to a less-expensive virgin paper stock for a redesigned patient instruction insert that goes into the wallet pack. That was initially printed in a booklet format on an expensive glossy paper.

PW: Why are the newer materials more environmentally friendly?

Corrado: There are some municipalities that do not have the provision for recycling polypropylene. More facilities are capable of recycling fiberboard materials.

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