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On-demand Webcast: How to think strategically about your Brand-Protection initiatives

Learn how track-and-trace technology fits into your authentication and anticounterfeiting toolset and see how it can be applied in a wide range of industries.

Dr. Albert Ahn, President, AB Science will discuss the track-and-trace implementation he'll be using to protect AB Scienceís cancer treatment pill for dogs. Ahn explains how this same technology can play a vital role in safeguarding the human food supply.

Ken Branch of Latitude 49 will describe how companies can develop a “security design process,”with input from all personnel who hold corporate security responsibility. High-value brand owner companies need to build a security culture that integrates both security and IT systems with managers throughout the company.

 

This Webcast originally aired on May 5th, 2009.


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Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
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