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On-demand Webcast: How to think strategically about your Brand-Protection initiatives

Learn how track-and-trace technology fits into your authentication and anticounterfeiting toolset and see how it can be applied in a wide range of industries.

Dr. Albert Ahn, President, AB Science will discuss the track-and-trace implementation he'll be using to protect AB Scienceís cancer treatment pill for dogs. Ahn explains how this same technology can play a vital role in safeguarding the human food supply.

Ken Branch of Latitude 49 will describe how companies can develop a “security design process,”with input from all personnel who hold corporate security responsibility. High-value brand owner companies need to build a security culture that integrates both security and IT systems with managers throughout the company.

 

This Webcast originally aired on May 5th, 2009.


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Break out of the ordinary: see what’s new in packaging & processing!
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Break out of the ordinary: see what’s new in packaging & processing!
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report