On-demand Webcast: How to think strategically about your Brand-Protection initiatives

Learn how track-and-trace technology fits into your authentication and anticounterfeiting toolset and see how it can be applied in a wide range of industries.

Dr. Albert Ahn, President, AB Science will discuss the track-and-trace implementation he'll be using to protect AB Scienceís cancer treatment pill for dogs. Ahn explains how this same technology can play a vital role in safeguarding the human food supply.

Ken Branch of Latitude 49 will describe how companies can develop a “security design process,”with input from all personnel who hold corporate security responsibility. High-value brand owner companies need to build a security culture that integrates both security and IT systems with managers throughout the company.

 

This Webcast originally aired on May 5th, 2009.


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