Global green guidelines

In preparation for a discussion on international eco-labeling standards, a coalition of 12 associations organized by the Grocery Manufacturers of America (GMA), is advocating standards similar to the "Green Guides" of the Federal Trade Commission (FTC).

The group, Coalition for Truth in Environmental Marketing Information (CTEMI), opposes eco-seals, marks conferred by groups indicating a product is environmentally friendly. Instead, it wants the World Trade Organization (WTO)-which is expected to discuss eco-labeling in December-to allow scientifically based label claims that can be substantiated. "We're trying to find a generic way to push the FTC Green Guides into the international trade community," explain Eileen Seilor, GMA's director, environmental affairs. c

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