The group, Coalition for Truth in Environmental Marketing Information (CTEMI), opposes eco-seals, marks conferred by groups indicating a product is environmentally friendly. Instead, it wants the World Trade Organization (WTO)-which is expected to discuss eco-labeling in December-to allow scientifically based label claims that can be substantiated. "We're trying to find a generic way to push the FTC Green Guides into the international trade community," explain Eileen Seilor, GMA's director, environmental affairs. c
Global green guidelines
In preparation for a discussion on international eco-labeling standards, a coalition of 12 associations organized by the Grocery Manufacturers of America (GMA), is advocating standards similar to the "Green Guides" of the Federal Trade Commission (FTC).