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Retailer Aldi, Store Brand Milsani Test HolyGrail 2.0 Digital Watermark Initiative

In preparation for the testing phase of the HolyGrail 2.0 initiative, Aldi partnered with Digimarc and Wipak to print invisible codes, called digital watermarks, on packaging to improve sorting of materials upon collection at end of life.

Milsani yogurt with digitally watermarked packaging.
Milsani yogurt with digitally watermarked packaging.

The Aldi South Group and Aldi Nord are taking part in the third phase of the HolyGrail 2.0 initiative, a program driven by AIM-European Brands Associations and powered by the Alliance to End Plastic Waste. Adding watermark technology to packaging, the company says, will help to improve sorting in waste facilities and boost recycling for a circular economy.

Digital transformation and collaboration are key to achieving Aldi's International Packaging Goals, and the brand says it recognizes the value of investigating and trialing innovative solutions that bring the industry closer to a transition towards a circular economy.


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