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Capitalizing on the Information Highway

Technology used with increasing frequency in packaging—sensors, 2D bar codes, radio-frequency identification, time/temperature indicators—could be deployed to better ensure food safety.

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But before this can happen, we need to address a crucial two-part question: What kind of data is going to be sent and how will we manipulate the data so that it becomes useful information upon which sound decisions can be made?

We need to get better at connecting the dots. You have people inventing the hardware, like time/temperature indicators for example, and then somewhere else you have people in a lab studying why food deteriorates. But the two are not connected. The people making the time/temperature indicators aren’t communicating with the people who study food. We have tools in place but we’re not putting them together in ways that are meaningful.

This will change. It’s not a question of if but when, how fast, and to what extent. It takes a champion to initiate this kind of change, and I’m not sure any champion is out there right now.

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