Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

SJSU engineers a new course

San José State University gains a new packaging program director, receives package engineering accreditation, and earns national recognition for its program.

Inside the packaging lab at SJSU, packaging program director Herbert Schueneman poses next to a vibration tester.
Inside the packaging lab at SJSU, packaging program director Herbert Schueneman poses next to a vibration tester.

This is the first of a new series of occasional articles about packaging education.

Touring San Jose State University’s packaging lab and classrooms with packaging program director Herb Schueneman returned me to my college days in the chemistry lab. Only in place of gas chromatography equipment was a water-vapor transmission rate analyzer, and instead of the periodic table of the elements, Packaging World’s controls’ poster hung on a wall. All reminded me that the course work wasn’t about chemical solutions, but about packaging solutions.

It’s an exciting time for SJSU’s packaging program, and no one knows that better than Schueneman (see www.packworld.com/go/c106), who shared news about several developments during PW’s mid-September visit. First, the packaging program will graduate packaging engineers as a result of the program having been made part of the university’s Industrial & Systems Engineering (ISE) department in 2001.

“This is the first time that a packaging engineering degree has been available from a university in the United States,” reports the energetic Schueneman, “and that’s exciting!

“Companies that have hired our graduates and other schools’ packaging graduates tell us that, while they have a good overview of packaging equipment and materials, they are not engineers,” he explains. “Also, machinery builders tell us they don’t hire such graduates because they are not engineers. Instead, they hire chemical or mechanical engineers and teach them about packaging. This changes all that.”

He says the first packaging engineers will graduate in Fall ’03 or Spring ’04. Schuenemen points out that no other program—not even Michigan State University’s prestigious School of Packaging, from which he graduated in 1969—has that distinction.

Although appointed as packaging program director in August, Schueneman has been involved in packaging at SJSU since 1985. He took over from the popular Jorge Marcondes, who Schueneman says really solidified the program during his tenure starting in 1994. In 2001, Marcondes joined the faculty at Clemson. “I really consider the whole program as the ‘house that Jorge built’,” says Schueneman. He also credits the department chair, Dr. Louis Freund, as being crucial to the program’s success.

The other news is that SJSU’s ISE department has reached the annual list of top Industrial/ Manufacturing colleges as ranked by U.S. News & World Report. It was ranked No. 5 among the non-Ph.D.-granting universities in the country for content and curriculum, and was ranked No. 2 among all public schools not offering a Ph.D.

“We like to believe that the inclusion of the packaging program in this department played a role in that ranking,” says Schueneman. “This type of recognition and positive feedback is always extremely rewarding.”

Into the lab

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms