Web Plus: Interactive product matrix, reloaded

Tuscarora (www.tuscarora.com), part of SCA Global Packaging, decided it needed a way to allow potential customers to customize their search for protective packaging via the company’s Web site.

Abbey Lewis-Reinholdt

Aug 31, 2003

The result is a tool called the Interactive Product Matrix. It helps users find protective packaging solutions based on values they enter. This tool has consistently ranked as one of Tuscarora’s top five pages visited on the site.

The matrix allows the user to select the type of application they need, such as cushioning, dunnage, or temperature assurance. It then asks the user if they have a preferred material, or if they’d like to see examples of all available materials.

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