For dog owners who love to spoil their canines, Bowser Beer from 3 Busy Dogs, Seattle, WA, has emerged as a popular pet product that has enjoyed strong national growth. Sales for the fun and healthy drink alternative—packaged in lightweight, shatter-resistant 12-oz PET bottles from Amcor Rigid Plastics—have tripled in the last three years.
The explosive growth for the non-carbonated, non-alcoholic drink, created by founder Jenny Brown in 2008, mirrors the strong demand for pet products across the U.S. “The product just resonates with beer drinkers and dog lovers who do almost everything with their dogs,” says Brown, a dog-loving entrepreneur who started her business first making healthy dog pretzels. “People take their dogs everywhere and do everything with them, and they want to treat them and include them in their life.”
Indeed, pet owners today consider their pet a member of the family, and like they do for other family members, owners have become more concerned about the health and well-being of their pets. The growing bond between humans and animals and the heightened concern about pet health continues to drive the market for pet food and other novelty items like Bowser Beer.
Bowser Beer is an all-natural chicken or beef broth drink made from scratch in the U.S., according to Brown. It also contains malt barley (B vitamins) and glucosamine for joint health. The dog beverage doesn’t contain hops, which can be toxic to dogs. Dogs enjoy the taste and flavor of the all-natural drink, and dog owners love the convenience and portability of the plastic bottles, says Brown. For active dogs and families on the go, Bowser Beer in PET bottles can be enjoyed at outdoor venues and stored in a backpack. For smaller dogs that don’t consume the entire bottle, owners like the option of reclosing the single-serve bottle and saving the rest for later.
The amber PET container mimics the iconic shape and color of standard beer bottles. They are one-sixth the weight of glass bottles, unbreakable, less wasteful, and recyclable, according to Kerry Drewry, Sales Manager for Spirits, Wine, and Beer for Amcor Rigid Plastics.
For birthdays, parties, special occasions, and local events such as fundraisers, Brown offers an added fun element: custom labels that enable owners to showcase their dog on the label with their own custom brew name. Bowser Beer six-packs are shipped nationally and sold in the Northwest at retail establishments such as pet stores, restaurants, package stores, bars, and yogurt shops.
