The bottle is from Manjushree Technopak Ltd. and its sister company Mphinite Technologies. Following a trend of agri businesses switching to PET for their seed products, GAVL turned to the new format after experiencing challenges with the high-density polyethylene bag and bottle packaging it was using.
“These packages posed a lot of disadvantages to the brand, including difficulty in transportation and storage, the need for manual labeling, a lack of refreshing design, and imitations and counterfeits in the market,” explains Arit Mukherjee, General Manager of Marketing for GAVL.
