Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Light-touch label design lets new-gen drinkers 'tread lightly'

Australian organic wine producer Fourth Wave launched a range of lighter-style wines called Tread Softly, and needed a label design that would communicate the simultaneous messages of light and sustainable.

Denomination’s label work has an ethereal and beautiful presence on shelf.
Denomination’s label work has an ethereal and beautiful presence on shelf.

The new line of Tread Softly wines were created as a ‘next generation wine for the next generation of drinker’ in response to the increasing appetite for light wines with appealingly gentle flavor and minimal environmental impact.

The brand worked in partnership with drinks design specialist Denomination, Sydney, Australia. The design firm’s work illustrates how these factors—light and sustainable—can be communicated effectively while appealing to both traditional audiences and those that new to wine.

The front label uses a PSL pale grey/green colored stock so the only print is the black lettering. The back label prints CMYK offset. The capsules utilize new CMYK technology, and Fourth Wave applies both labels with an in-line automated labeler. 

Family-run winemaker Fourth Wave produces the range–Prosecco, Pinot Grigio, Sauvignon Blanc, rosé, Pinot Noir, and Grenacheu–using sustainable vineyard management and winemaking techniques, as well as lean and green reduced-weight bottles.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!