An effective label design can give a brand personality on shelf—just ask Carmella’s Italian Bistro. When the family-owned restaurant in Appleton, WI, decided to market its popular, authentic Carmella’s House Marinara Sauce outside of the bistro, the owners concluded that the right label design was essential for conveying the personality of the restaurant, while also allowing Carmella’s sauce to stand out on shelf at four local retail outlet.
“At Carmella’s, we pride ourselves on freshness,” says Larry DeFranza, chef for Carmella’s. Our recipes are simple, yet all of our dishes are made so that the true flavors of the ingredients shine through. The House Marina Sauce uses eight all-natural, fresh ingredients to create a one-of-a-kind aroma and flavor. We wanted the label to convey these key elements.”
