Extended-text label spices up sales of seasoning blends

A new peel-back, three-panel label for a line of Club House brand One Step Seasoning Blends from McCormick Canada, Inc. has uncovered more than additional label space.

Pw 3193 Mc Cormick Front Fade

In 2008, McCormick Canada noted that while the Club House brand was well recognized in Canadian kitchens, and although the 13-variety One Step Seasoning Blends line had experienced strong sales growth, “overall consumer awareness for the products was still very low,” says Jennifer Dionne, group marketing manager for the company. “Those consumers who were using the product were finding it challenging to come up with new ways to use the flavor in their cooking.”

The solution was a package design update that put recipe suggestions right at the consumers’ fingertips, with a wraparound, peel-back label offering a much larger footprint for copy. The spice line’s signature clear PET pedestal bottle from Setco, a subsidiary of Berry Plastics, in 111- and 180-g sizes, remained unchanged, along with its trademark red flip-top shaker lid. The bottle’s pressure-sensitive paper label, however, was swapped for a two-part, extended-text biaxially oriented polypropylene label from the Fasson Roll North America division of Avery Dennison.

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms