Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Extended-text label spices up sales of seasoning blends

A new peel-back, three-panel label for a line of Club House brand One Step Seasoning Blends from McCormick Canada, Inc. has uncovered more than additional label space.

Pw 3193 Mc Cormick Front Fade

In 2008, McCormick Canada noted that while the Club House brand was well recognized in Canadian kitchens, and although the 13-variety One Step Seasoning Blends line had experienced strong sales growth, “overall consumer awareness for the products was still very low,” says Jennifer Dionne, group marketing manager for the company. “Those consumers who were using the product were finding it challenging to come up with new ways to use the flavor in their cooking.”

The solution was a package design update that put recipe suggestions right at the consumers’ fingertips, with a wraparound, peel-back label offering a much larger footprint for copy. The spice line’s signature clear PET pedestal bottle from Setco, a subsidiary of Berry Plastics, in 111- and 180-g sizes, remained unchanged, along with its trademark red flip-top shaker lid. The bottle’s pressure-sensitive paper label, however, was swapped for a two-part, extended-text biaxially oriented polypropylene label from the Fasson Roll North America division of Avery Dennison.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability