Stand-up pouch stands out on the shelf

Canadian marketer of coffee, nuts and spices jumps ahead of the competition by installing a versatile pouching system for nuts and coffees. Private-label packaging beckons.

Pw 22976 Oncthepouis 1

If the effectiveness of a packaging operation is measured by its versatility, then Quebec City's La Chien D'or has every reason to be pleased with the nut and coffee packaging operation that it's been running since August of 1996.

The workhorse of the new system is a Bossar Model B 1600 S pouch machine, distributed in North America by Hayssen (Duncan, SC). La Chien D'or's machine is among the first Hayssen/Bossar systems installed in North America.

Mounted on wheels, this horizontal form/fill/seal system moves smoothly beneath a mezzanine structure. Mounted above are an auger filler and a 14-bucket combination weigh scale. To package ground coffee, the Hayssen/ Bossar is stationed beneath the auger filler. For whole-bean coffee or nuts, the machine is rolled into position beneath the combination scale.

Ancillary equipment-a zipper applicator, a pressure-sensitive tamp labeler that applies a special degassing membrane to coffee packages, and a metal detector-is also mounted on wheels, so it moves right along with the Hayssen/Bossar.

Chiefly responsible for specifying the equipment was Alain Beaulieu, La Chien D'or's director of production, who attended packaging exhibitions from Chicago to Toronto to Dsseldorf to evaluate equipment. When he specified the Hayssen/Bossar system, it was not only its versatility that appealed to him. It was also priced competitively and, says Beaulieu, it has a footprint considerably smaller than comparable systems he evaluated. The entire machine is just 11.92' long x 5.6' high x 4' wide.

Other criteria in Beaulieu's equipment search were speed and durability. The Hayssen/Bossar, says Beaulieu, delivers on both counts. Running typically two shifts five days/week, the machine cranks out 170-g (6-oz) coffee packs, either ground or whole bean, at a rate of 60 to 80/min. Nuts in 227-g (8-oz) stand-up pouches are produced at the same rate.

Started with bulk packs

The arrival of the Hayssen/Bossar 1600 is the latest stage in a significant evolution the 87-year-old company has undertaken. For many years, its only nut and coffee business with supermarkets was exclusively in bulk. Consumers would scoop as much out of a bin as they wanted and pour it into a tin-tie bag. These consumers believed that bulk product was fresher than the same products prepackaged in the grocery aisles. These shoppers often buy in small quantities and return for a fresh supply when they need it. Another draw, at least where coffee is concerned, is that some people like to mix varieties and grind their own blends into tin-tie bags.

However, these consumers are caught up in today's fast-paced lifestyles, which don't always allow them time for weighing, grinding or blending. Store managers are sometimes bothered by a bulk program, too, because they worry it requires too much time and attention from store workers.

These marketplace dynamics led La Chien D'or to install three Hayssen Ultima vertical form/fill/seal machines to package coffee in foil-laminated flat-bottom bags in several sizes. These bags of either whole bean or ground coffee are delivered to individual supermarkets on a store/door basis just as the bulk shipments were. They're even merchandised right beside the bulk bins, so they retained the "unpackaged" aura and made it possible for consumers to buy the kind of gourmet coffee they were accustomed to in a more convenient format. Nuts, too, are packed in the flat-bottom bags.

As this pseudo-bulk packaging established itself right beside La Chien D'or's products in bulk, management began to wonder if it might be able to get a foothold in yet a third format: brand-name nut and coffee packaging, merchandised from the grocery aisle. The only way to pull it off, the company reasoned, was by avoiding a "me too" look. The company sought to break away from the Maxwell House and Folgers crowd with a completely different style of package. The Hayssen/Bossar 1600 produces just such a package. As La Chien D'or's Michael Wilson puts it, "The stand-up pouch is the package of the future."

Private label, too

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