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The first is a dynamic, architecturally alluring square tube whose bold, sharp-edged design provides an enticing option for men’s products such as creams, lotions and gels. The tube’s imposing, upscale presence combines with highly flexible mold capabilities for a variety of closure choices. Pinpoint application registration during the manufacturing process is required to create the tube’s differentiating square shape – so exacting, in fact, that the challenge in producing such tubes is the primary reason for their rarity.
The other innovation is a fashionable lipstick case fitted with a mirror. Named Lipvue, the case can serve as primary packaging for a variety of lip care products.In Lipvue, WWP has decorated a seemingly standard lipstick case with a valuable additional feature that, for lipstick manufacturers, is an intriguing value proposition.The resulting cost-effectiveness is a refreshing departure from the typically expensive and difficult-to-produce practice of adding luxurious extras to already-ornate l
“The square tube especially showcases WWP’s ability to help our customers stand out against steep competition through unique, even unusual customized packaging solutions,” said Jim Farley, VP of Global Business Development at World Wide Packaging. “Lipvue speaks to a demand for multi-functional yet cost-effective lipstick cases – a swiftly growing market. Both packages capitalize on both existing trends and outstanding engineering prowess, and are excellent examples of the types of creativity the packaging experts at World Wide Packaging consistently exhibit.”
