Could consumers find tubes desirable for products other than products such as toothpaste, creams, and lotions? Word is coming from Europe that tubes are beginning to appear in segments such as beverages.
Food Production Daily.com reports the emergence of vodka and energy drink brands in tubes, and claims the European Tube Manufacturers Association honored Essel Deutschland’s work in developing the Vodka-X-one laminate tube, an alternative to other packaging forms that could enhance safety in crowded, confined spaces by being easy to carry and collapsible.
