"We wanted a signature package that was our own," says Nancy Freeman of the Beverly Hills-based company. To spark consumer recognition, Freeman opted for the bright illustrations of its previous package, but enhanced them with a new brand logo and purple horizontal bars denoting key product ingredients. A flip-top polypropylene cap is in a matching purple, custom produced and supplied by Zeller Plastik (Libertyville, IL). American National Can (Chicago, IL) supplies the 6-oz low-density polyethylene tube, which is offset-printed in six colors. The custom crimp is done with Norden Packaging (North Branch, NJ) equipment. Shipments of the new package began February 1. It's available in supermarkets, mass merchandise chains and drug stores. Suggested retail price is $2.99.
