Budweiser Busts out Patriotic Cans for ‘Historic Summer’

Beer giant kicks off the summer season with three limited-edition can designs that celebrate American freedom, with a portion of sales being donated to non-profit Folds of Honor.

Budweiser’s three new limited-edition cans celebrate American freedom, featuring a red, white, and blue design emblazoned with stars and stripes.
Budweiser’s three new limited-edition cans celebrate American freedom, featuring a red, white, and blue design emblazoned with stars and stripes.

Budweiser is celebrating American pride all summer long with the release of its bold, new patriotic-themed line of cans and summer campaign. Released in time for Memorial Day weekend, Budweiser’s three new limited-edition cans celebrate American freedom and the start of what it says will be a “historic summer,” featuring a red, white, and blue design emblazoned with stars and stripes.

“This season, we are looking forward to being at the center of quintessential summer moments, from family reunions to baseball games, and celebrating getting closer to normalcy,” says Renaldo Chapman, VP, Marketing at Budweiser. “With the launch of the patriotic cans, Budweiser will be there as friends and families create new and much-missed memories together and enjoy summer moments both big and small, all while supporting Folds of Honor. We are proud to continue working with this monumental organization to further support our military community.”


Read article   Read this story on Jones Soda's limited-edition Vote 2020 bottle labels

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability