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New Nivea Jars are Made from Bio-based Forestry Byproduct

Beiersdorf debuts polypropylene jars for its Nivea face cream that are made from tall oil—a byproduct of the forestry industry—to create petroleum-free, certified renewable plastic packaging.

Beginning in June, Beiersdorf’s Nivea Naturally Good face care product range will be on the shelves in about 30 countries around the world in packaging made from this renewable polypropylene.
Beginning in June, Beiersdorf’s Nivea Naturally Good face care product range will be on the shelves in about 30 countries around the world in packaging made from this renewable polypropylene.

At the end of 2020, Germany-based Beiersdorf announced its cooperation with the global chemical manufacturer SABIC to produce more sustainable cosmetics packaging from SABIC’s TRUCIRCLETM portfolio of certified renewable polypropylene. Beginning in June, Beiersdorf’s Nivea Naturally Good face care product range will be on the shelves in about 30 countries around the world in packaging made from this material.

Says Beiersdorf, the project to replace petroleum-based plastics with alternative materials began with a comprehensive analysis of the market. Beiersdorf’s requirements for the material were high, since the company aims to become more sustainable without any compromise on quality. “Our excellent skin care products obviously include a high-quality packaging, which has to fulfill many requirements,” says Michael Becker, Head of Global Packaging Development at Beiersdorf. “On the one hand, this concerns visual and tactile features that our Nivea consumers are acquainted to, but packaging recyclability is also an important aspect for us—in line with our vision of a circular economy that we aim to support.”


Read article   Read how Magnum is using SABIC's TRUCIRCLE certified circular PP for its ice cream tubs.


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