Continuing to evolve its brand and strengthen its customer connections, Boulder, Colo.-based Ethan’s, the functional shot company, has announced the rebranding of its line of wellness shots, putting function at the forefront of their packaging.
“At Ethan’s, we keep a very open dialogue with our customers, so when we learned that they were looking for more clarification on the function and occasion for each of our shots, we knew it was time to make some changes in our packaging,” says Ethan Hirshberg, founder of Ethan’s. The new labels for its 2-oz glass bottles are being used for Ethan’s Apple Cider Vinegar (ACV), MCT, and Fire Shots varieties and explicitly state the function for each: Daily Detox, Fast Fuel, and Immune Boost, respectively.
Along with this new focus on function, Ethan’s has changed the color of each bottle to reflect the shots’ unique flavors and primary ingredients. According to Hirshberg, “Not only does this new packaging answer the question of function and occasion for each line, but we feel that it exudes more of the creative, fun, and wholesome personality that the Ethan’s brand embodies.”
