U.K. company Firefly Drinks has taken a bold step with the package design for its new Superfly juice drink: a logo-less bottle that lets beautiful botanical illustrations tell the product story. Since 2003, Firefly has been concocting revitalizing juice drinks boosted with botanicals for the retail market. Its packaging is well known for its iconic glass bottle shape and black-and-white labels.
In 2016, Firefly partnered with renowned mixologist Ryan Chetiyawardana, aka Mr. Lyan, to develop a soft drink with an adult taste profile. “Mr. Lyan was the perfect collaborator, due to an interest and use of botanicals that matches Firefly’s own,” says Shaun Bowen, Creative Director of B&B Studio. B&B developed the artwork for the new beverage after the recipe was finalized In October 2016.
