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Professional hair-care products relaunch with minimalistic, modern design

The new design of Goldwell’s Dualsenses and StyleSign packaging is punctuated by minimalistic inspirations and showcases modernity and high performance.

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Goldwell, a German brand specializing in professional hair color, care, and styling products, has relaunched its Dualsenses and StyleSign lines, introducing expert care and styling products. To develop the new design, brand owner KAO group brought in global consultancy Brandimage.

With high-performing formulas and new technologies, Dualsenses and StyleSign are designed to work hand-in-hand with each other. With built-in color protection, the new Dualsenses and StyleSign products work with any Goldwell color received at the salon.

A new and contemporary design was developed by Brandimage to communicate the new synergy of the care and styling lines through packaging.

The lines are now complementary thanks to their minimalistic, modern forms and same color coding. The new design plays with the inversion of colors: Dominant white matte enhances the cosmetic appearance of the hair-care line, and metallic colors bring urban modernity to the styling line.

Dualsenses packaging displays a timeless elegance paired with innovative professional salon product formulas. The brightness of white matte contrasts with colored metallic typography and emphasizes the energy and modernity of the new line.

The new design of StyleSign packaging is punctuated by minimalistic inspirations and showcases modernity and high performance. A clear, structured layout with distinctive color coding allows easy orientation across and within the different sub-lines.

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