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Malt liquor branding draws on seasonal flavor, familiar brand logo

Design firm creates distinct bottle label to stand out in recognizable brand lineup.

Pw 184243 Mikes Watermelon 6 Pack Crop Small 1

Since the original Mike’s Hard Lemonade was cracked open in 1999, the privately owned beverage manufacturer has continued to offer seasonal flavors to keep its portfolio fresh, with watermelon being the newest flavor.

Mike’s tasked brand design firm Perspective: Branding to create a distinctive look for the new flavor while also visually linking it with the recognizable Mike’s brand lineup.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
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Annual Outlook Report: Workforce
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Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
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Is your palletizing solution leaving money on the floor?