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Bottle branding for rosé targets fashionable consumers

Top-end rosé sub-brand gets redesign to enhance customer engagement, convey brand’s history.

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Spanish winemaker Ramon Bilbao, part of Diego Zamora Group 9, has introduced a new top-end rosé sub-brand, LaLomba, with packaging created by branding and packaging design agency Appartement 103. As one of the fastest growing wineries in Rioja, Spain, Ramon Bilbao is widely regarded as one of the country’s most innovative producers in the premium segment. The launch of LaLomba positions the winemaker as a Rioja “terroir” reformer, focused on the affect of the region’s climate, soil, and terrain on the taste of wine.

Appartement 103 was briefed to develop a new brand that would convey the DNA of Ramon Bilbao’s brand with a sophisticated image, targeting fashionable consumers and following the international trends that typify rosé wines worldwide. A recent trend in the premium Spanish wine sector its emphasis on terroir as a key quality indicator. LaLomba was created to reclaim the terroir as the best characteristic to identify the authenticity and exclusivity of a wine.

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