Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Seventh Generation embraces bioplastics

Its 100-oz HDPE bottle for laundry detergent is now made entirely from recycled materials combined with a drop-in bioplastic made from sugarcane.

Seventh Generation has introduced a new 100-oz laundry detergent bottle containing 17% bio-based PE.
Seventh Generation has introduced a new 100-oz laundry detergent bottle containing 17% bio-based PE.

Taking another step toward its vision of having all of its packaging made from recycled or bio-based materials by 2020, Seventh Generation has introduced a new 100-oz laundry detergent bottle made from 80% recycled high-density polyethylene, 17% bio-based polyethylene, and 3% colorant. The bio-based material, Braskem’s I’m green™ PE, made from Brazilian sugarcane, replaces the 20% virgin, petroleum-based plastics previously used for the packaging.

Seventh Generation produces plant-based household cleaning products and has led the way in pioneering new and more sustainable packaging technologies. Among them, a fully recyclable multilayer PE pouch for its dish detergent pods in 2015 and a fully recyclable paper-based bottle for its concentrated liquid laundry detergent in 2011.

According to company Director of Packaging Development, Derrick Lawrence, Seventh Generation has made steady progress over the years toward its corporate sustainability goals, however incorporating more than 80% PCR in its larger bottles was a challenge. “Our 100-ounce laundry bottle was one of our few remaining bottles under 100% and one of our largest contributors in total pounds of virgin petroleum plastics.”

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO