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Seventh Generation embraces bioplastics

Its 100-oz HDPE bottle for laundry detergent is now made entirely from recycled materials combined with a drop-in bioplastic made from sugarcane.

Seventh Generation has introduced a new 100-oz laundry detergent bottle containing 17% bio-based PE.
Seventh Generation has introduced a new 100-oz laundry detergent bottle containing 17% bio-based PE.

Taking another step toward its vision of having all of its packaging made from recycled or bio-based materials by 2020, Seventh Generation has introduced a new 100-oz laundry detergent bottle made from 80% recycled high-density polyethylene, 17% bio-based polyethylene, and 3% colorant. The bio-based material, Braskem’s I’m green™ PE, made from Brazilian sugarcane, replaces the 20% virgin, petroleum-based plastics previously used for the packaging.

Seventh Generation produces plant-based household cleaning products and has led the way in pioneering new and more sustainable packaging technologies. Among them, a fully recyclable multilayer PE pouch for its dish detergent pods in 2015 and a fully recyclable paper-based bottle for its concentrated liquid laundry detergent in 2011.

According to company Director of Packaging Development, Derrick Lawrence, Seventh Generation has made steady progress over the years toward its corporate sustainability goals, however incorporating more than 80% PCR in its larger bottles was a challenge. “Our 100-ounce laundry bottle was one of our few remaining bottles under 100% and one of our largest contributors in total pounds of virgin petroleum plastics.”

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Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability