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Custom canister makes nut toppings convenient

A petite package with dual-dispensing closure, the Shake & Spoon makes it easy for consumers to top off their favorite foods with sliced, diced, or chopped nuts.

The small, square container with dual-dispensing closure lets consumers spoon or shake nuts onto their favorite foods.
The small, square container with dual-dispensing closure lets consumers spoon or shake nuts onto their favorite foods.

Diamond of California has answered consumers’ request for an easy way to top off snacks, meals, and desserts with sliced, diced, and chopped nuts, creating the Shake & Spoon, a custom PET canister with a flip-top dual dispensing cap. Used for four varieties of Diamond nuts—chopped and finely diced walnuts, sliced almonds, and chopped pecans—the petite, square-base jar is right at home on the kitchen shelf or table next to the salt and pepper.

Says Rodrigo Troni, Chief Marketing Officer at Snyder’s-Lance, parent company of Diamond, “Research shows our core consumer loves nuts and eats them every day for occasions ranging from snacking to meal making. We wanted to give them a convenient product that made adding nuts to everything easy and within arm’s reach, which is where Shake & Spoon comes in.”

The custom jar, which holds five to six ounces of product, depending on variety, was designed through a partnership between Diamond’s internal cross-functional team and a proprietary supplier. “We selected this jar shape because we wanted a functional, yet premium-looking jar that consumers would feel comfortable leaving out as a staple on their kitchen tables,” Troni explains.

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