Purely Sedona, an artesian spring water product from Sedona Bottling Co., has been launched in lightweight PET containers designed by ScorCreative at Amcor, the structural design studioco-located at Amcor Rigid Plastics. The 500-mL and 1-L proprietary bottles deliver a highly attractive and eye-catching look that differentiates Purely Sedona from other products in the highly competitive premium water category.
Sedona Bottling already offers the premium spring water in glass but sought to create a PET bottle family as well for certain venues, according to Cady Gokey, President of Sedona Bottling Co. In collaboration with ScorCreative, Sedona Bottling undertook a rebranding of anexisting stock PET bottle. “We wanted a package that looked like glass and had the same performance,” says Gokey. “PET bottles are a necessary option in certain venues like tourist events, pools, schools, hotels, and restaurants, thus allowing the brand to be more accessible.”
Purely Sedona originates from a registered and protected artesian spring in the Oak Creek Canyon in Sedona, AZ. Oak Creek Canyon is a sacred river gorge that runs along the Mogollon Rim in northern Arizona. The water that emerges from the canyon is naturally purified, yet it retains the trace minerals and electrolytes that set it apart from competitors, according to Sedona Bottling. The water’s natural filtration process eliminates contaminants while retaining key minerals that deliver better flavor and nutritional benefits. Oak Creek Canyon water also has a natural pH of 8, making it naturally less acidic than other spring water. Natural electrolytes and zero sodium make the water source one of the premier springs in the Southwest.
