The manufacturer of Longhorn Moist Snuff, a value-priced smokeless tobacco, has introduced a new visual identity for one of its most recognizable brands.The new look is designed to strengthen brand messaging, enhance shelf prominence, and establish consistency across various distribution channels.
“The redesign of the Longhorn packaging still features the recognizable and distinctive iconic four-color bull, however, the branding change introduces a modernized logotype while utilizing specialty varnishes and metallic inks to increase visibility at retail,” says Tracy Vernon, Associate Brand Manager for Moist Snuff.“We've kept the elements that our consumers loved about Longhorn andsimply updated the look.” The move is considered key to meeting current adult smokeless consumers’ lifestyles.
The new branding includes gold and silver lids designed to elevate and differentiate the loose snuff and pouch products.The pouch cans will also feature a unique compartment lid, the Stow and Throw, that allows consumers to store their used pouches and toss them later.
The branding change highlights Longhorn's heritage and quality, and elevates its visibility and presence on the shelf. The new look will be supplemented with direct mailers, e-mail blasts, a revamped Longhorn website, and trade advertising. Longhorn Moist Snuff is available in approximately 90,000 retail stores nationwide.
