Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Wicked Cool! tube graphics market Tom's of Maine toothpaste

New Wicked Cool! natural toothpaste for kids 8+ extends Tom's of Maine oral care line.

Tom's Wicked Cool
Tom's Wicked Cool

What's inside your child's toothpaste? Tom's of Maine is encouraging parents to ask that question during National Children's Dental Health Month and year-round with the addition of a new natural toothpaste made for kids 8 and older without the dyes, saccharin, or artificial flavors often found in other brands.

Tom's of Maine refers to itself as the only brand to offer both natural children's rinse and natural toothpastes that are accepted by the American Dental Association (ADA) to help prevent cavities and promote healthy teeth for kids. 

Tom's of Maine new Wicked Cool! natural toothpaste with fluoride cleans gently, helps fight cavities, and strengthens enamel. A mild mint taste addresses the fresh breath concerns of older kids. 

Wicked Cool! is designed as an in-between option to help kids transition from fruit-inspired flavors they enjoyed as young kids to the strong mint flavors more commonly found in adult toothpaste. For kids under eight, Tom's of Maine Silly Strawberry is the number one natural kids toothpaste, made with real strawberry flavor.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability