Skinnyminis cocktails are convenient in 200-mL PET

Beam’s popular Skinnygirl Margarita ready-to-serve cocktail is launched in a single-serve PET barrier bottle, opening the brand up to new venues.

Pw 44890 Skinny Mini 2

Premium spirits company Beam Inc. has launched Skinnyminis, a four-pack offering of the Skinnygirl Margarita ready-to-serve cocktail in sleek-looking, 200-mL PET barrier bottles from Amcor Rigid Plastics. The lightweight, break-resistant PET container delivers convenience and portability, enabling this popular spirits brand for women to be enjoyed at backyard barbecues, picnics, and other outdoor venues, such as concerts.

Skinnygirl Margarita, previously only available in 750-mL glass bottles, is one of the most popular products in the fast-growing Skinnygirl Cocktails line of products that include ready-to-serve low-calorie vodka and wine options. Beam moved to the single-serve size for the premixed cocktail based on feedback from its customers, according to Megan Frank, brand director, Skinnygirl Cocktails, at Beam. “For us, the size extension made sense due to PET’s value and because consumers asked for the product,” she says. “In the single-serve size, unbreakable and portable PET bottles provide an entrée into new venues that do not allow glass because of the potential for breakage, opening up new sales opportunities.”

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