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Jim Beam Brands
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Materials & containers
Jim Beam family DNA informs bourbon bottle redesign
New package design for the Jim Beam Bourbon portfolio is guided by a ‘Living Legacy’ idea, connecting the brand’s past to its future to tell a uniquely American story.
Materials & containers
Skinnyminis cocktails are convenient in 200-mL PET
Beam’s popular Skinnygirl Margarita ready-to-serve cocktail is launched in a single-serve PET barrier bottle, opening the brand up to new venues.
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Label does the twist for Jim Beam Brands
To give its traditional packaging a new twist, Jim Beam Brands began marketing its DeKuyper Pucker Schnapps in glass bottles decorated with CCL Label’s (Rosemont, IL) Spinformation® label in March.