Label does the twist for Jim Beam Brands

To give its traditional packaging a new twist, Jim Beam Brands began marketing its DeKuyper Pucker Schnapps in glass bottles decorated with CCL Label’s (Rosemont, IL) Spinformation® label in March.

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The two-ply label is UV-flexo-printed in eight colors with bold graphics, product name, logo, and bar code on its exterior ply, which is constructed of 2-mil biaxially oriented polypropylene. The stationary base ply, visible through an unprinted window on the exterior, reveals drink recipes. The pressure-sensitive inner ply is constructed of 2.6-mil BOPP and an adhesive.

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