Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Bourbon brand makes comeback in historically inspired bottle

A bourbon brand preferred by California gold miners is revived for today's drinkers, in a handsome bottle inspired by the brand's history.

Pw 38439 Cyrus Noble Bottle 200dpi

Cyrus Noble Small Batch Bourbon Whiskey, a Kentucky spirit bottled by Haas Brothers of San Francisco, has a long and prestigious history that dates back to the California Gold Rush, when it was a favorite among miners, as well as with the upper class of San Francisco. That history ended, though, around the middle of the twentieth century when soldiers returning from World War II were “exposed to other drinks, and young people did not want to drink their father’s beverage,” explains Steven Burrows, principal of Haas Brothers.

A recent resurgence in bourbon drinking, however, has inspired Haas to demothball the brand. “Bourbon is enjoying a comeback, particularly with the younger demographic,” says Burrows. “We still had the original recipe, so it was really a no-brainer.” Burrows says the strategy for the revived brand was to “link the hale and hearty miners, travelers, and explorers of the California Gold Rush to today’s entrepreneurs, who have the guts to lead and not follow.”

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?