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Flock-of-birds theme carries design for sparkling water

The brand promise of crisp, natural refreshment is embodied in the package design for Something Natural sparkling water.

Pw 38424 Something Natural Group Skus

An elegant, white flock-of-birds motif against a cobalt-blue background dominates the package design for a new line of all-natural, flavored sparkling water beverages. Something Natural, introduced in the Boston and Toronto areas in early 2011, was developed as a natural alternative to artificially flavored, carbonated beverages and so employs a package design that speaks to the brand promise of crisp, healthy, refreshing, and natural.

“We are simplifying refreshment,” says Cheryl Meyer, Something Natural director of communications. “Many beverages have overreached on claims, and consumers are suffering from functional fatigue. Something natural tastes great and is much healthier than carbonated options on the market today, such as traditional colas.”

The beverage, which is free of preservatives and artificial flavors and has just 30 calories per serving, blends sparkling water with fruit flavors in five varieties: Black Cherry, Blueberry Lemon, Pink Grapefruit, Raspberry Keylime, and Strawberry Peach. The drink is packaged in an 11-oz cobalt-blue, custom glass bottle (supplier proprietary), which Meyer says was selected because of its premium appearance, its recyclability versus PET, and its ability to protect product stability and quality. “And,” she adds, “beverages taste better out of glass, especially waters.”

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