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Creating a sophisticated package

To help create a package that could communicate the rich, luxurious character of its new line of beauty products called Lineance European Body Essentials, Church & Dwight Co., Inc. of Princeton, NJ, looked to Sonoco to help design a sophisticated line of folding cartons.

Pw 14042 Sonoco Lineanceflat1

Four cartons were produced for the Lineance line, introduced this May: an auto bottom carton for the Bikini and Body Hair Removal Kit, a straight tuck carton with a die-cut window for Facial Hair Removal Cream, and straight tuck cartons with an internal panel and die-cut window for the Skin Nourishing Finishing Lotion and the Leg and Body Hair Removal Kit.

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