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Creating a sophisticated package

To help create a package that could communicate the rich, luxurious character of its new line of beauty products called Lineance European Body Essentials, Church & Dwight Co., Inc. of Princeton, NJ, looked to Sonoco to help design a sophisticated line of folding cartons.

Pw 14042 Sonoco Lineanceflat1

Four cartons were produced for the Lineance line, introduced this May: an auto bottom carton for the Bikini and Body Hair Removal Kit, a straight tuck carton with a die-cut window for Facial Hair Removal Cream, and straight tuck cartons with an internal panel and die-cut window for the Skin Nourishing Finishing Lotion and the Leg and Body Hair Removal Kit.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability