That's just what the Fluid Milk Strategic Thinking initiative intends to find out. The project, a joint venture of the Milk Industry Foundation, MilkPEP and Dairy Management, Inc., is designed to boost milk's competitive position versus other beverages. Packaging is one of five areas under review. The project is examining ways to make milk packaging more competitive with other beverages in terms of size, shape, graphics, portability, ease of opening and resealability. Judging by two of the stories in this issue-one about Mayfield Dairy on p. 62 and the other about milk-it!(TM) on p. 25-it would appear that some progress is already underway.
Moving more milk
How can packaging be changed to get people to drink more milk?
Nov 30, 1995
Machinery Basics
Smart Filling Equipment Selection Guide
Discover the six critical factors that determine filling equipment success and avoid costly selection mistakes that drain profits.
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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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