Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Whitener pens niche with cosmetics

Out-of-the-carton thinking for BriteSmile Inc., Walnut Creek, CA, has pushed the retail version of its product into a premium niche at cosmetics counters.

Pw 11789 Britesmile

The company debuted its BriteSmile To Go teeth whitener pens in late summer 2004 in a convenient, reclosable custom-made “case.” The blue case has a silky texture that emulates the look and feel of cases commonly used for luxury writing instruments to perfectly match the pen-brush applicator. The distinctive look and feel is courtesy of FiberMark’s Corvon® Iridescent material, a 7-mil latex-saturated, paper-based material that’s applied to the plastic case itself. The Corvon is printed with the brand identification in one color, silver.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO