Little Something Foods, distributor of Mad Minis miniature ice-cream cookie sandwiches, has updated the brand’s packaging to more prominently illustrate its inherently fun and whimsical nature. The refreshed packaging also aims to invite current fans to renew their love for this novelty treat—and new consumers to give it a taste. Featuring a clean, bright logo and pastel colors, it is a contemporary look at the Mad Minis brand consumers have come to love and is a visual representation of the company’s continued devotion to great taste derived from clean, quality ingredients. Shoppers will be able to find the new packaging in the frozen food aisles of Harris Teeter, Walmart, Whole Foods, and other leading grocers this year.
According to Little Something Foods, studies have shown that 36% percent of shoppers purchased a product based on package design, and 41% of consumers continue to purchase a product because of packaging. With this in mind, this new package design reinforces Mad Minis as a compelling frozen novelty ice cream brand available to consumers across the Mid Atlantic, Midwest, and South. Each carton of Mad Minis reflects the playful nature of the “junk-free” treat inside, allowing ingredient-conscious shoppers a quality product made with no artificial ingredients.
