Medichecks is a Nottingham, UK-based maker of blood, urine and laboratory blood tests. It sells thousands of tests yearly, from individual markers like vitamin D or testosteroneto complete wellness profiles checking for diabetes, heart disease risk, hormonestatus and more. Recently it launched its blood tests in new, user-friendly, multi-functional and attractive new packaging that aims to make blood tests easier and more accessible.
Medichecks worked with packaging design agency Burgopak to create a pack that enhances the testing experience and communicates instructions for use clearly to minimize user error. The companies worked together to develop a flexible solution to accommodate multiple combinations of test equipment that are easy to fulfill, robust and offer a limited depth to meet postal restrictions. The pack was also required to extend Medicheck’s brand values of reliability and trustworthiness through the user experience and overall look and feel.
